![]() ![]() We won't be printing actual revenue, as mentioned. But for free prologues for premium games? I have an example where only 63% of those who added it to the library played it. Side note: this '82% of those who added it to their library played it' fall-off is less than paid games, which seem to have 90%+ purchase/play ratio, unless bundles or extreme discounts are in play. ![]() (We heard most F2P games operate in the 100+ ratio area?) These are both way larger than paid game sales/review ratios of 20 to 60, even though you get some falloff between adding, downloading and playing. Lifetime unique users, at 760,000 players, is about 82% of the total amount of players who decided to add the game to their library.Īlso notable: King of Crabs' free-Steam-license-to-review ratio is 187:1, and its unique-user-to-review ratio is 153:1. And look, 0 units returned cos you can't return 'em - something we'd love to see for our regular paid games, hah. This has a few things that might seem a bit, uh, weird to those of us used to looking at premium (paid) titles:įirstly, yep, almost 1 million downloads is super impressive. Let's kick this off by looking at the Steam overview page for King of Crabs. (We'll cover the revenue curve in abstract.) But first here's a video so you can fully grok it before we get going: Inside a Steam F2P title: overall stats The devs asked that we not showcase exact revenue, which is fair enough, since they're being so transparent with everything else. Here's a couple of disclaimers before we start. (Is this game inspired by Crab Rave in any way?) Oh, and as a Steam review notes excitedly: "this game doesn't only limit itself to crabs, it also has lobsters, turtles, AND spiders." So essentially, you're on an island with a bunch of other (99!) crustaceans, you need to eat and kill other players to get bigger, and may the most gigantic crab win. This is unlike many other touch-centric F2P titles on mobile. But its fun arcade-y gameplay and controls (and good quality art direction, actually) lends itself pretty well to a PC version of the title. Just to set the scene: King of Crabs was already a successful mobile game - on both iOS and on Android - before coming to Steam in mid-2020. So let's get to it! King of Crabs: Behind the scenes on Steam? Thanks to Robot Squid's Chris Dawson and Spilt Milk's Andrew Smith for being willing to share. The title in question is multiplayer 'crab battle royale' game King of Crabs, which has an impressive 4,900 Steam reviews at 79% Positive. And we're particularly excited because this is one of the first ever 'behind the scenes' data sets we've seen for a free-to-play game on Steam. We're happy to showcase an in-depth analysis of one particular Steam game in this article. ![]()
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